Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

4041 N. Central Ave., Ste. 1200
Phoenix, AZ 85012

602-506-3866

Reining In Brainstorming Sessions

TXTS4 Leaders List

Reining In Brainstorming Sessions

Kimberly St Clair

Brainstorming has received a bad rap in some circles due to widespread misuse. Tom Heffner argues for a reset of the seven rules for effective brainstorming sessions, which are quoted below:

1.       Defer judgment

2.       Encourage wild ideas

3.       Build on the ideas of others

4.       Stay focused on the topic

5.       One conversation at a time

6.       Be visual

7.       Go for quantity

 

Heffner also suggests inviting participants to brainstorm on post-it notes, which provides for:

  • Greater democratization of ideas (the boss’s idea is part of everyone else’s thoughts)

  • Ideas can be clustered and synthesized

We encourage you to share Heffner’s seven rules with your staff and try them out the next time a team comes together to creatively problem solve.

 

Heffner, T. (n.d.). 342: Getting Creativity to Work with Thomas Heffner. Retrieved September 11, 2018, from https://awesomeatyourjob.com/342-getting-creativity-to-work-with-thomas-heffner/